●          To follow the highest standard of ethics, principles, honesty and integrity.

●          Be fair to everyone involved in the business.

●          Never to neglect customer’s interest for the sake of making profits.

●          Give customers a good, fair deal. Value their relationship. Do not attempt anything which is likely to disturb the relationship.

●          Make it easier to do business with us.

●          Communicate daily with the customers. If they are talking to you, they can’t be talking to a competitor.

●          Do not forget to say ‘Thank You’.